Daniel
Lyrek
As Vice President of Sales + Marketing, Daniel Lyrek has a passion for growth and taking on tough challenges. With a degree in Mechanical Engineering from the University of Kansas, he throws a powerful one-two punch of technical know-how and sales expertise.
In Daniel’s 15 years of experience, he’s crossed the industrial landscape, from distributors and hardware and software manufacturers to system integration. At Rockwell Automation, he played a key role as a DE+I leader, driving innovation, delivering industry-focused strategies, and orchestrating strategic re-orgs. All of these undertakings helped him expand his leadership skills.
Sure, Daniel has won some impressive sales awards, but he’s not one to brag about it. He’s not just about numbers; he’s about attracting talent to the manufacturing space, making it fun and engaging for everyone involved. That’s the approach he’s learned will lead teams to success.
What sets him apart? His love for challenges. While others run away, Daniel runs towards them, ready to find creative solutions and push the boundaries of what's possible.
Beyond the hustle, you'll find him trying to keep up with his kids, hitting the pavement for a run, and traveling whenever possible.
